To address the growing problem of adulterated day-old chicks in Nigeria’s poultry industry, Afrimash, a leading agritech company, has introduced a USSD-based solution *347*791# that allows farmers to verify the authenticity of their poultry purchases and access essential farming services without needing internet access.

Funded by Acumen, a global non-profit, this initiative is set to revolutionise poultry farming by providing a secure, accessible, and efficient platform for farmers to buy only high-quality, hatchery-sourced birds.

Tackling Counterfeit Poultry Head-On

With counterfeit poultry products increasingly affecting farm productivity, Afrimash CEO Ayoade Oyedotun stressed the importance of this innovation in ensuring farmers get value for their investment.

“Poultry farmers have faced serious losses due to adulterated day-old chicks flooding the market. We are stepping in with a solution that guarantees farmers receive only authentic, healthy birds straight from the hatchery. This is a major step towards protecting their businesses and improving food security in Nigeria.”

With *347*791#, farmers no longer have to rely on guesswork, intuition, or unverified sources when purchasing day-old chicks.

What Farmers Can Do with *347*791#

This USSD platform is designed for simplicity and convenience, allowing farmers regardless of location to:

• Verify the authenticity of day-old chicks before purchase.
• Enjoy free shipping nationwide on all orders placed using *347*791#
• Easily place orders using their mobile phones.
• Access a free vaccination guide and schedule to ensure proper poultry management.
• Check product availability, compare prices, and track deliveries in real time.

Seamless Distribution Through 50 Pick-Up Centers Nationwide

Afrimash currently works with 80 pick-up centers across Nigeria, including 35 centers established by Afrimash, making it easier for farmers to collect their birds without hassle. All purchases made via *347*791# come with free shipping to these pick-up centers. Farmers also have the option of nationwide home delivery for added convenience.

A Chance to Be Part of the Movement- Join Afrimash’s Ambassador Program

To expand awareness and reach more farmers, Afrimash has launched an Ambassador Program, inviting individuals to join in promoting this initiative and helping poultry farmers across the country benefit from this solution. To join this movement as an Ambassador or in other ways, email our team at chicksmart@afrimash.com.

A New Era for Poultry Farming in Nigeria

By embracing mobile technology, Afrimash is transforming the way poultry farmers operate, making the industry more transparent, efficient, and profitable. With *347*791#, farmers can now protect their investments, enhance productivity, and contribute to a more secure food system in Nigeria.

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