Business plan broiler production

The plan to venture into poultry is to cause an increment in the meat production and protein consumption. The commencement strategy is to start with 1500 broiler chickens for broiler production. These birds shall be transported by night from hatchery to the farm in Ogun State. They would be housed, fed and watered ad libitum (meaning continuously) day and night for 6 to 8 weeks. The birds at the target maturity shall be harvested by a processing company who will come in with their vehicle, weigh live, issue invoice and pack to transport to their processing plant, sold as chicken cuts or whole to supermarkets, hotels, restaurants. They can also be sold live or slaughtered, packaged and sold as frozen food. The innovation in the broiler production will be organized as follows

Marketing:
The broiler producers will have to produce a quality that is preferred by their potential buyers and that is above usual market standards. There will be need for periodic market research to maintain customer conformity and determine current preferences. The producers will also go out to supermarkets and advertise their special broiler through tasting and giving free samples. Pamphlets will also be distributed at strategic points

.Project description
The project aims to produce 1500 organically raised quality broiler chickens that meet the customers’ expected standards. The fowl run space to contain 1500 broilers comfortably will be rented. Clean water supply will be from a good and hygienic water source.

Marketing strategy
The findings from the market analysis revealed that some customers do not like the taste of imported chickens. They were described as fatty and tasteless. This finding underscores a need to augment efforts of the local broiler producers and to increase the supplies of home grown broilers. In addition, this establishment has to take an additional step to produce a quality broiler that their potential buyers want.